YOLO is dying. That could be bad news for the economy
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A version of this story first appeared in CNN Businessâ Before the Bell newsletter. Not a subscriber? You can sign upright here. You can listen to an audio version of the newsletter by clicking the same link. YOLO economy, meet the âyo, noâ economy. Not so long ago many of us were willing, if not eager, to shell out on fancynew TVs,upgraded bathrooms and kitchens,Peloton bikesandbottles of the good stuff. Things have changed. This summer, ourbathrooms are outdatedand ourchampagne bottles corked. Americans emerged from pandemic lockdowns with better jobs, extra spending money and a burning desire to live life outside of the confines of their own abodes, regardless of the price. In what was dubbed the YOLO economy (short for âyou only live onceâ), or revenge spending, consumers shelled out for the experiences and goods they had missed. âCovid showed all of us that life doesnât go on forever,â Sameer Samana, senior global market strategist at the Wells Fargo Investment Institute, told Before the Bell. âPreparing for a retirement thatâs way off into the future and could be interrupted by something like a global pandemic changed our mindsets. People wanted to live in the moment.â Now, five years after the onset of the pandemic, the free-spendingparty is coming to an end. And that may be bad news for the economy. Whatâs going on:Consumer spendingis falling back to earth, and even the highest-income Americans are turning to discount retailers likeWalmart. Target isslashing pricesto lure reluctant shoppers back into their stores, and sweet-treat shops likeStarbuckshave reported that sales arenât growing like they used to be â a Frappuccino no longer feels like a necessary expense. So whatâs happening? Inflation is still elevated and consumers are running out oftheir Covid-erasavings, the job market isbeginning to tightenand workers are getting worried about losing their jobs. Thereâs also another explanation: Americans have gotten their post-Covidya-yaâs outand are ready to tone things down again. âThere is an element of âhow long can I live in this PTSD post-Covid environment?ââ said Samana. âAt some point you do have to figure out what the new normal looks like. Employers want workers back more often in the office and in certain locations, you canât work from anywhere anymore, thatâs also changing mindsets. Thereâs this sense of reversion to the mean.â Well, theyâre paring back insomeareas. People are still willing to shell out for Taylor Swift concerts and plane tickets.Memorial Day travelwas at its highest level in history, according to the TSA. But that means people are paring back their discretionary purchases and looking to trade down in everyday necessities, too. What it means:Weâvewrittenextensivelyat Before the Bellabout how consumer spendingsaved the US economy from recession in the high-inflation and interest rate years following the pandemic. And it still continues to be the most important measure of a strong economy â spending accounts for about 70% of gross domestic product, the go-to measure of US economic health. So if that slows, that would be bad news and couldpotentially triggerthe recession that economists began warning about way back in 2021. (Donât worry, most economists at major banks and firmsdonât predict that will happenanytime soon, and if it does happen, it might be not be aslowdownfor everyone.) Itâs also rattling markets and keeping investors on edge â the Dow droppedmore than 1,000 pointsbetween Tuesday and Thursday last week on unexpected economic data. It droppedanother 115 pointson Monday after a report showed that the manufacturing industry had contracted slightly. âThereâs really no indication that all of the factors weighing on the consumersâ mind are going to ease up anytime soon,â said Samana. What comes next:These next two weeks will be important for investors, consumers and general economy-watchers. Official jobs data for the month of May will be released on Friday and analysts will pore over the numbers for hints about whether the labor market will continue to loosen. Next week, the Federal Reserve holds its policy meeting where officials will also release their outlook for employment, inflation and interest rates in the months to come. Itâs highly unlikely that weâll see any change in interest rates at that meeting, but Fed Chair Jerome Powell could provide some guidance on when the central bank expects to begin its pivot. The New York Stock Exchange said Monday that a technical issue that halted trading for some major stocks and caused Berkshire Hathaway to be down 99.97% has been resolved. In an update, NYSE said impacted stocks have reopened and âall systems are currently operational.â Intercontinental Exchange, the parent company of NYSE, has found no indication the glitch was caused by a cyberattack, a senior executive at a major bank in touch with ICE told CNN. Instead, an NYSE spokesperson said there was a âtechnical issueâ with industry-wide price bands that âtriggeredâ trading halts on up to 40 symbols listed on NYSE Group exchanges. NYSE noted that those price bands are published by the Consolidated Tape Associationâs (CTA) Security Information Processor (SIP). CTA, an industry group, is responsible for publishing real-time trade and quote data. Dozens of stocks were paused earlier in the day, an indication they traded outside those so-called limit up-limit down bands, according toNYSEâs website. That list includes Chipotle and Berkshire Hathaway, the holding company run by legendary investor Warren Buffett. For nearly two hours, Berkshire Hathawayâs Class A shares were listed as trading at just $185.10 â a price that would represent a loss of 99.97%. Berkshire closed at $627,400 on Friday. NYSE announced it has decided to âbust,â or cancel, all âerroneousâ trades for Berkshire between 9:50 am ET and 9:51 am ET at or below $603,718.30. The exchange said that ruling is not eligible for appeal and indicated it could cancel other trades. âWe are monitoring the issue and engaging with market participants,â a spokesperson for the Securities and Exchange Commission told CNN. Joe Saluzzi, co-founder of Themis Trading, told CNN that the NYSEâs explanation is hard to square with the bizarre trades that hit the tape. âIâm not buying that explanation. That doesnât make any sense to me,â said Saluzzi, a market structure expert and author of âBroken Markets.â Read more from CNNâs Matt Egan here. Shares of GameStop climbed 21% on Monday as the renewed frenzy aroundmeme stocksshows little sign of abating. The video game retailerâs stock soared hours after a Redditpostby stocks influencer Keith Gill â also known as âRoaring Kittyâ â revealed that he had bought nearly $116 million worth of the stock. GameStopâs stock surged as much as 75% earlier in the day before parings its gains. The post was the first on Gillâs Reddit account in more than three years, whensocial media-fueled hypearound GameStop (GME) shares was in full swing. Meme stocks are shares that swing wildly in value based on their popularity among trader communities on social media rather than the companiesâ fundamental characteristics. The frenzy started with GameStop in 2021,extending to other companiessuch as AMC Entertainment (AMC) and Bed, Bath and Beyond, which has sincefiled for bankruptcy. Shares of AMC Entertainment were up 11.1% on Monday. Read more from CNNâs Anna Cooban here.