Snap seeks investments as new smart glasses unit takes on Meta
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Snap will create an independent subsidiary for its augmented reality smart glasses, as it looks to âattract external investment and challenge bigger rival Meta in the fast-growing âwearables market. The launch of the Specs unit, announced on Wednesday, comes as the success of Ray-Ban Meta âsmart glasses positions eyewear as an early frontrunner in the race for gadgets powered by artificial intelligence. Earlier this month, âa supply squeeze forced Meta to pause the international expansion of its Ray-Ban Display glasses and focus on fulfilling âU.S. orders.
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Snap will create an independent subsidiary for its augmented reality smart glasses, as it looks to âattract external investment and challenge bigger rival Meta in the fast-growing âwearables market. The launch of the Specs unit, announced on Wednesday, comes as the success of Ray-Ban Meta âsmart glasses positions eyewear as an early frontrunner in the race for gadgets powered by artificial intelligence. Earlier this month, âa supply squeeze forced Meta to pause the international expansion of its Ray-Ban Display glasses and focus on fulfilling âU.S. orders.