Snap seeks investments as new smart glasses unit takes on Meta
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Jan 28 (Reuters) - Snap will create an independent subsidiary for its augmented reality smart glasses, as it looks to attract external investment and challenge bigger rival Meta in the fast-growing wearables market. The launch of the Specs unit, announced on Wednesday, comes as the success of Ray-Ban Meta smart glasses positions eyewear as an early frontrunner in the race for gadgets powered by artificial intelligence.
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Jan 28 (Reuters) - Snap will create an independent subsidiary for its augmented reality smart glasses, as it looks to attract external investment and challenge bigger rival Meta in the fast-growing wearables market. The launch of the Specs unit, announced on Wednesday, comes as the success of Ray-Ban Meta smart glasses positions eyewear as an early frontrunner in the race for gadgets powered by artificial intelligence.