Online Holiday Spending Hit Records. AI Helped.
unknown📝 Article Content
Americans set another online spending record during the holiday season as consumers embraced new shopping technologies like artificial intelligence and buy now, pay later. Use of generative AI-powered chat services and browsers to find deals and conduct product research surged, with traffic to retail sites stemming from generative AI tools rising 693% compared with last year. AI assistants were used most to shop for videogames, toys, appliances, electronics, and personal care products.
📄 Summary
Americans set another online spending record during the holiday season as consumers embraced new shopping technologies like artificial intelligence and buy now, pay later. Use of generative AI-powered chat services and browsers to find deals and conduct product research surged, with traffic to retail sites stemming from generative AI tools rising 693% compared with last year. AI assistants were used most to shop for videogames, toys, appliances, electronics, and personal care products.