Aquila Partners with Samba TV to Advance Streaming Video Measurement for First-of-its-Kind Cross-media Platform
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Aquila will integrate Samba TV’s streaming viewership data with digital exposures from partners like Google, Meta, Amazon, and TikTok to provide true cross-platform measurementSAN FRANCISCO, Oct. 21, 2025 (GLOBE NEWSWIRE) -- Samba TV, the global leader in AI-driven media intelligence, today announced a partnership with Aquila, a subsidiary of the Association of National Advertisers (ANA), to advance streaming video measurement within Aquila’s cross-media platform initiative. This partnership is
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Aquila will integrate Samba TV’s streaming viewership data with digital exposures from partners like Google, Meta, Amazon, and TikTok to provide true cross-platform measurementSAN FRANCISCO, Oct. 21, 2025 (GLOBE NEWSWIRE) -- Samba TV, the global leader in AI-driven media intelligence, today announced a partnership with Aquila, a subsidiary of the Association of National Advertisers (ANA), to advance streaming video measurement within Aquila’s cross-media platform initiative. This partnership is