Samsung is looking into more AI devices - potentially including earrings and necklaces
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Samsung is looking into new wearable devices, potentially including earrings and necklaces, amid an industry-wide push to develop new types of AI-powered consumer electronics. AI could enable a new wave of devices that allow users to communicate and get things done more quickly without having to take out a phone, Won-joon Choi, chief operating officer for Samsungâs mobile experience division, told CNN this week. For Samsung, these types of new devices could be something you wear around your neck, dangle from your ears or slip on your finger. âWe believe it should be wearable, something that you shouldnât carry, (that) you donât need to carry,â he said. âSo it could be something that you wear, glasses, earrings, watches, rings and sometimes (a) necklace.â Choiâs comments underscore the opportunity tech giants see to develop new hardware products around AI, a technology thatsome sayis expected to be as impactful as the internet itself. AI services like OpenAIâs ChatGPT and Googleâs Gemini have moved beyond basic text prompts and are getting better at handling complex tasks. Thatâs led tech giants to look into devices that require less manual input than smartphones, which largely require typing and swiping on screens. That search is already in full swing, starting with smart glasses. Meta has touted its AI-powered Ray-Ban smart glasses, of which 2 million have been sold since 2023, as a success. The Facebook parent also recently acquired a minority stake in Ray-Ban parent company EssilorLuxottica, according toBloomberg,further indicating the companyâs interest in AI-powered wearable gadgets. Samsung, Google and Snap are also developingsmart glasses, while OpenAI and ex-Apple designer Jony Ive are collaborating ona mysterious new AI devicefor next year. When CNN asked Choi whether Samsung is actively looking into developing earrings or other smart jewelry, like a pendant or bracelet, Choi said the company is âlooking at all kinds of possibilities.â âWhat do you wear? Glasses, earrings⌠necklaces, watches and rings, something like those,â he said. However, that doesnât mean those possibilities will become products. Samsung and other tech companies routinely develop prototypes and evaluate new technologies internally without bringing them to market. Some tech startups have already unsuccessfully tried to develop new AI gadgets to replace smartphones at certain tasks. TheHumane AI Pin,created by a pair of Apple veterans, flopped because of its high price and buggy performance. The company shut down the product and sold parts of itselfto computing giant HPin February. Another device called the Rabbit R1 also launched to a lackluster reception last year, although itâs undergone significant updates since then. And a startup called Friend created anAI necklacethatâs meant to be a digital companion, although its launchhas been delayeduntil the third quarter of this year. Samsungâs approach, unlike some of these options, will involve a device thatâs a companion to your phone rather than a standalone product, similar to the companyâs smartwatches, according to Choi. And the companyâs upcoming smart glasses, which it hasnât revealed many details about yet, could be just the start. âWe are actively working on glasses, but some people do not want to wear glasses because they change their look,â he said. âSo we are also exploring other types of devices.â